Tuesday, August 4, 2009

Rising postal costs result in increased online usage, which again causes rising postal costs.

The United Kingdom (Dec 2008) and the United States (May 2009) both 'suffered' at the hands of their national mail carriers, as costs of first class mail increased.

Why the increase? The National Carriers are suffering revenue losses, as a result of the increased use of email and social networking. The postcard is a quaint relic from the past; pen-pals from even further back in time; love letters have become text messages; event invitations have become the doyen of Facebook, Google forms and the like.

The recent global financial strains have also forced organizations that communicate with their customers via 'snail' mail to investigate alternative channels of communication

The Striata Solution set is ideal for the abovementioned scenarios.

The eMarketing Suite provides significant functionality, which effectively facilitates the distribution of various communications to the client database. Provision is made for the collection of data at each point of contact, while the email content can be tailored to the particular client’s profile. Furthermore, the Striata Application Platform provides significant deliverability features and benefits.

The eBilling Suite is usually used to attach an encrypted document to an email. The encryption is built by either the Striata Encryption Engine, which stores the designated file in the proprietary Striata Reader (a file with the following file extension: .emc); or the Striata PDF engine, resulting in an encrypted PDF.

While these solutions do not assist the mail carriers in limiting their price increase, they do provide organizations that distribute paper based communication with an alternate delivery channel – one which is cost efficient, immediate, trackable and environmentally friendly (green).

So, it is inevitable, the mail carriers will continue to increase the postal rates to mitigate their loss, resulting in more and more organizations turning to electronic communication and delivery as an alternative option – this enables them to manage their communication initiatives, more efficiently and cost effectively.