Wednesday, December 11, 2013

Top 5 eBilling Blog Posts of 2013

Phishing alerts, password fatigue, digital mailboxes that aren’t getting lift off and more... Here are the 5 most popular Striata eBilling blog posts of 2013.


top-5-ebilling-blog-posts-of-2013


Why Australia Post CEO is Dead Wrong said Keith Russell following a press release by AusPost CEO, Ahmed Fahour, regarding the upcoming launch of the Australia Post Digital MailBox.  Ahmed said that Australia Post believes email is “on the way down”.  

Red alert! Phishing, malware, weak ciphers and limited payloads are all serious concerns regarding the use of HTML5 as it stands today. Thought provoking stuff from Michael Wright who blogged that HTML5 is the devil 

No More Postal Service? What’s your eDocument delivery strategy? Chad Somodi shows that without any additional work, a customer can go paperless via a process that actually mirrors what the USPS does on a daily basis - by delivering exact replicas of documents directly to the customer's inbox. No registration, no username / password, and no inconvenience.

This was a great follow on from Garin Toren’s  post usernames and passwords: everybody hates them. "Many Americans would rather clean toilets than try to come up with a new username or password for sites requiring online logins." 

Lastly, I illustrated that sometimes a picture speaks a thousand words! Infographic: Why email wins for paperless billing - hands down

We look forward to visiting your inbox again in 2014, thank YOU for being a loyal subscriber!  

Tell us what you want to read about. Leave a comment below or if you would prefer to chat, then get in touch with us…

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seasons-greetings

Tamara Hanley

Wednesday, December 4, 2013

Top Striata eMarketing Blog Posts of 2013

Our eMarketing experts did some quality blogging this year.  We pulled the analytics, dug out the archives and here is a quick digest of the posts that 'rocked your boat' this year…  top-striata-emarketing-blog-posts-of-2013Simon Johnston chased after online shoppers that dropped their basket before proceeding to the checkout (not literally!) Email picks up the dropped basket looks at why the email channel is the perfect vehicle to re-engage these customers with relevant, targeted content -  inspiring them to pick up their dropped online basket and pay for their goods. 

Eeny meeny miny mo… a nursery rhyme?  Yes, except in this case it's all about deciding on which mobile OS is the best option.  Michelle van den Berg's rendition goes like this: 'eeny meeny miny mo which mobile os should you go'highlighting 5 things to consider when planning a mobile development strategy. 

Lights! Camera! Action! It's all about bringing your email campaigns to life by including video. Grant Shortridge proposed - video in email - bring your campaigns to life! With exciting new technology available, it’s possible to successfully create small, media rich emails that don’t require recipients to download plug-ins, yet enables full video playback - directly from their email. Tres cool. 

"Functionality is king!" according to James Cacchioni - Email: 4 Important User Experience techniques is full of great tips on how to structure emails to ensure they are functional and designed to maximize response.  Be sure to 'Pin' the great infographic James included! 

If you build it (properly) they will come, includes 4 great tips for building a winner loyalty program. Ross Sibbald said that building a successful loyalty programme, will not only save the reputation of your brand, but also ensure that your customers keep coming back.   

Lastly, a rather topical post by Sheryl-Lynn Collins - integrating email and social media, highlighting the importance of giving email campaigns an extra boost this festive season. Do this by attracting customers with short, enticing messages on social media platforms, and then making use of email to paint a picture or promote products with great visuals or demo videos.  'Tis the season... 

Thank you to our expert bloggers for a year of insight and inspiration but more than that – thank YOU for being a loyal subscriber!  

Tell us what you want to read about. Leave a comment below or if you would prefer to chat, then get in touch with us... 

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Tamara Hanley
striata.com

Happy Holidays from all at Striata!