Why eBilling?

Why is Electronic Billing (EBPP) all the rage? Is it to cut costs, grow revenue, reduce customer churn or something more? What are the compelling reasons to consider implementing Electronic Billing?

Top 5 Reasons to Implement eBilling

Reason 1: Cost Reduction
The biggest impact that electronic bill presentment has on any organisation is that of significant, instant and measurable cost reduction. Conservative hard cost take-out ranges from 60% to over 90%. These savings are derived from paper suppression and include: printing, insertion, folding, paper, envelopes, and postage.

Additional benefits can also be attributed to soft savings such as manpower, exception handling and general business process improvements. The business case is however so compelling that it is often unnecessary to measure or include these in ROI workings.

Reason 2: Receive Payments Faster
Billing electronically allows companies to receive payments faster and with lower processing costs. For example, in the U.S., first-class mailing rates recently jumped 2 cents but that increase translates into a 2.87 cent hike for business mailers. And mailing costs represent about 70 percent of the cost of invoicing.

In the U.K., postal deliveries have been severely disrupted by a series of strikes by Royal Mail workers.

Why not invoice electronically? It's more economical, you get paid faster and you save those trees.

Reason 3: Reducing Environmental Damage
The green angle of electronic notification and billing has started to resonate with many companies, and consumers themselves who are looking for small but meaningful ways in which they can save the planet.

If all U.S. households received and paid bills electronically, the country would save 16.5 million trees yearly, reduce toxic air pollutants by 3.9 billion tons (equivalent to taking 355,015 cars off the road), and eliminate 1.6 billion pounds of solid waste, says a 2007 survey by Javelin Strategy and Research.

Reason 4: Improved Customer Relationships
Many executives see the flexibility associated with this new technology as a key to becoming more essential to their clients. The more channels of communication that can be supported, the more reliant an organisation's customers are on their relationship with them. It helps maintain client loyalty, and reduces customer churn. While print and mail will always be an important part of the way business is done,many companies are looking to stay ahead of the curve when it comes to communication with clients. Electronic billing achieves this, as well as providing an effective self-service platform, whereby clients can maintain account changes and updates without having to call into a call centre.


Reason 5: Business Growth
While most every potential user understands the implicit revenue benefit in improving customer convenience and satisfaction, many are realising that their electronic billing project assists in achieving incremental revenue goals.

EBPP can leverage the customer data contained in existing CRM systems to personalise bills with customer-specific content and targeted marketing. The more personalised the communication with the customer, the more likely the customer will stay with their biller.

Many providers have invested heavily in CRM in an attempt to learn more about their customers’ interests, desires, and habits. With that new knowledge, providers can leverage their CRM output to deliver efficient and cost-effective EBPP that’s clear, consistent, and personalised to reflect their customers’ preferences.

The bill and recurring account statements are the most frequent touch points between most companies and their customers. Bills and statements arrive month after month.
The bill and recurring account statements are how most companies communicate with their customers. A CRM solution that doesn’t include e-billing and e-statements is missing the mark.


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About Striata

Striata is the global leader in Secure eDocument Delivery.

Striata's Secure eDocument Delivery and Email Bill Presentment & Payment (EBPP) are solution sets - software applications and adoption methodologies - that deliver rapid reduction in operational costs, quicker payments and enhanced customer service by revolutionising the way bills, statements, contracts, policies, annual reports, payslips and other high volume system-generated documents are delivered and paid.

Unlike today's online presentment solutions, which insist on customers visiting and registering at a website, Striata’s complimentary solution (targeting customers still receiving paper) delivers feature-rich, registration-free, navigable and interactive secure email documents directly to their inbox and enables ‘one-click’ electronic payment without them having to visit a single web-page.

This innovative and strategic change from ‘pull’ to ‘push’ dramatically increases customer adoption of electronic communication, allowing Striata’s clients to achieve rapid ROI from their self-service and e-communication investments.

Visit Striata's Global Site.