How well do you deliver? Follow our deliverability blog series and make your emails count

The discipline of email distribution is riddled with acronyms and industry terms. DMARC, SPF, DKIM, CTR, pre-headers, engagement rates... are just some of the expressions that you are faced with on a daily basis when involved in sending bulk or triggered emails.

We’re making it easier for you to get in with the lingo

When it comes to sending emails, the one area that is full of the lingo that every person involved needs to know and understand is around deliverability – the art of getting your emails into your customers’ inbox. And as fantastic a tool as email is to send bills, statements, policies, marketing, promotions, lifecycle communications, letters, etc., it has to reach the recipient’s inbox in order for it to be effective in any way.

Bearing this in mind, we thought we’d share some of that knowledge with the launch of our Deliverability White Paper and Deliverability Blog Series that will give you the information you need to make your emails count!

You can download our White Paper '7 steps to better email deliverability' and make sure you’re glued to your inbox over the coming weeks as we delve into the following topics in our blog series to help you understand the subject of deliverability:

1. Validate customer email addresses
We look at why data hygiene is important in getting your emails delivered and give you some tips on fixing common errors and purging those bounces
2. How to avoid spam filters
We will give you the tips on structuring your emails correctly, appraising your content and testing the email to see the results before you send
3. Getting customers to take action
Your email has been delivered. Now what? Your customer engaging with your email is also important in deliverability, so we take you through the details and advise on how to increase engagement
4. Behind the scenes technical stuff you need to know
This blog tackles all that jargon by giving you the details you need to know and action in a manner that doesn’t make your eyes glaze over.

So why is it so important to understand the ins and outs of email?

There is usually a separation of tasks and activities between business and IT/ ESP when it comes to email distribution, with the focus on deliverability falling into IT / ESP remit. However, the processes and decisions on implementation need to be understood by everyone involved, because getting an email delivered and getting customers to engage, involves a number of moving parts, all of which have to work in unison.

Without a focus on deliverability, all efforts in sending emails to customers, is diminished. Systems, people and processes are all crucial in the quest to get emails into the inbox.


Keen to get some expert advice on deliverability? Then be sure to sign up for our deliverability blog series

Check out our new Deliverability White Paper '7 steps to better email deliverability' as well - you can download it here

We hope that you find the information useful and if there is anything more you would like details on or if you would like to chat to an email specialist, please contact us.

 Mia Papanicolaou
striata.com