Thursday, November 22, 2012

Making the right eDelivery choice for 2013

eBilling and eStatements: What are your paperless options for 2013?

When it comes to electronic delivery of documents to your consumers and business customers, you have three choices: build your own self-serve portal (and mobile website or app), use a third party consolidator, or deliver them via email.

Let's examine the pros and cons of each:

Option 1: Internet Banking/Biller Direct website:

Definition: A self-serve website that is run by a Biller or Bank that typically offers document presentment, payment and other customer service functions.

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Option 2: Consolidator portal:

Definition: A third party provider that undertakes to consolidate numerous bills, statements and other electronic documents into a single central location, so users can enjoy the convenience of accessing all these documents via a unified website.

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Option 3: Electronic document delivery via email:

Definition: The delivery of electronic documents as email attachments.

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So what is your plan?

We suggest you re-examine your goals and objectives carefully and ask the following questions:
  • Is your current offering going to bring you the paper suppression numbers you need in 2013 and 2014?
  • If you add another channel, will it help you achieve these numbers?
  • Have you asked the 70%+ of customers still getting paper what electronic option they prefer?
  • Are you geared for the smartphone growth explosion?

More important than what to do, is which to do first, (If you already have Internet Banking or a self-serve portal then it makes this decision much easier).

After 5 to 7 years of lackluster paper suppression results, isn't it time you did something different?

My challenge to you: What's it going to take to get your company to 60% paper suppression?

Garin Toren
striata.com

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