The market is flooded with loyalty programmes offered by organisations
in a variety of industries. There are the usual suspects: airlines,
hotels and banks; but now even insurance institutions and your local
coffee shop are playing the loyalty game. Each one is faced with the
challenge of getting their loyalty programmes to stand out from the
clutter, be relevant and to achieve a favourable ROI.
If you want to know more about leveraging the power of email to drive successful customer lifecycle communications, then get in touch with us.
Ross Sibbald
striata.com
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