Thursday, February 14, 2013

Leverage the power of email to drive and maintain customer loyalty

The market is flooded with loyalty programmes offered by organisations in a variety of industries. There are the usual suspects: airlines, hotels and banks; but now even insurance institutions and your local coffee shop are playing the loyalty game. Each one is faced with the challenge of getting their loyalty programmes to stand out from the clutter, be relevant and to achieve a favourable ROI.


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If you want to know more about leveraging the power of email to drive successful customer lifecycle communications, then get in touch with us.

Ross Sibbald
striata.com

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