James Carville's slogan for Bill Clinton's 1992 election campaign ("it's the economy, stupid") acted as a lightning rod for voters, refocusing them away from the war in Iraq onto the 'real' issue at hand, the US economy.
When I distil the reason that certain technologies become ubiquitous and other (seemly good ideas) languish in the paperless adoption chasm, the 'real' issue comes down to the network.
Traditionally, documents have been distributed by the postal service. This worked because the postal services around the world had a working network. There are multiple input points and universal service - meaning 100% coverage of the end points (customer).
Similarly, the requirement to get every customer to register and login to a document consolidator is an attempt to create a brand new bill distribution network - from scratch. Every biller will have to have a relationship with every consolidator. Every customer will have to register with every consolidator. Building this network will take a huge effort, as well as considerable time and resources.
And it will ultimately fail.
Because there is already a network that is quietly becoming the document distribution alternative to the postal service - it's email.
The #1 finding from a global survey published in the Harvard Business Review:
76% of respondents use email primarily as a document exchange.
Large business is next in line to latch onto this document superhighway. It's a little more involved for them. They have multiple transactional systems and document composition tools. They need enterprise level solutions that can provide the audit trails, deliverability and management information. They need robust security, ISO27001 and PCI-DSS compliance, as well as 24/7 support.
They need strategic advice about user adoption and a trusted partner in the whole process.
They need Striata.
If you are ready to ride the email document superhighway in order to reach your paperless destination - then buckle up and get in touch with us
Michael Wright
striata.com
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